GOODMAN Fielder will increase marketing and capital expenditure after posting its strongest first-half profit results since 2007.
According to The Australian Financial Review, Australia's largest listed food company plans to invest more money promoting brands such as White Wings, Helga's, Praise and Meadow Lea to build market share and pricing power.
It will also spend $180 million over the next two years on plants, warehouses and IT systems in a bid to become the lowest-cost food manufacturer in Australia and increase its ability to tap into new consumer trends.
Chief executive Peter Margin took the helm at the time of the $1.9 billion float in 2005 and has struggled to grow earnings amid a $300 million spike in commodity costs over the last three years.
Mr Margin said yesterday he believed the worst was over and Goodman could now confidently reinvest in its core businesses.
"We believe we have a very good future - we have a very good organic growth profile going forward and we're comfortable with where the business is today," he said.