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 $100K fine over free-to-roam claim 

$100K fine over free-to-roam claim

24 Jan, 2012 07:10 AM
CHICKEN group La Ionica has admitted to misleading and deceptive conduct over descriptions of birds raised in its barns as "free to roam".

The company behind La Ionica, Turi Foods, will pay a $100,000 penalty and take out a newspaper advertisement as part of a deal that ends legal action brought by consumer watchdog the Australian Competition and Consumer Commission.

Turi Foods included the "free to roam" claim in promotional material, including a poster featuring celebrity chef Geoff Jansz, produced since 2004.

Last month, the Federal Court in Melbourne heard that each chicken had a space equivalent to an A4 sheet of paper in which to move around.

Two other chicken suppliers that also made the "free to roam" claim, Bartter Enterprises and Baiada Poultry, and peak industry body the Australian Chicken Meat Federation, continue to fight the ACCC's lawsuit.

In a judgment handed down today, Federal Court judge Richard Tracey said Turi, which supplies about 9.5 per cent of the chicken eaten in Australia, had co-operated with the ACCC by removing signs from delivery vehicles as soon as the watchdog raised its concerns.

He said La Ionica attempted to gain an advantage over its competitors "by advertising that, as they have grown, the chickens have been free to roam around the sheds in which they were held".

"La Ionica has acknowledged that its statements to this effect have been misleading and deceptive," he said.

"Its customers and potential customers should be disabused."

Justice Tracey said the $100,000 penalty agreed between the ACCC and Turi Foods was "towards the lower end of the proper range" of up to $1.1 million.

"It is, however, within the permissible range and I would not depart from the proposed amount simply because I might have been minded to impose a higher figure within the range but for the agreement of the parties," he said.

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About time, if you don't believe in and apply the concepts of free range, don't lie to consumers to get the benefits of the demand for free range.

The chicken industry as well as other animal industries to continue to confine animals to over crowded facilities, with no real freedom to roam on pasture and live on a diet that they evolved to eat, is coming to an end. Look at the writing on the wall, or go out of business.

Posted by holisticmick, 24/01/2012 7:56:12 AM
So the little day-old chickies should be chucked out in the paddock to fend for themselves too, holycowmick?
Posted by a GRAZIER, 24/01/2012 10:24:49 AM
a Grazier -why don't you spend a few months on an A4 piece of paper and see how you like it. And there are heaps of farmer that do just that their chicken roam freely, how do you think they survived till we built sheds to house the?
Posted by holisticmick, 24/01/2012 5:17:01 PM
Such a ridiculous outcome. Holisticmick - they do not spend "a few months on (the space of) an A4 piece of paper! Of course you have never been on a broiler farm and accept the propoganda you are fed! They have an acre shed to move about in. Yes, they get high density as they grow up. But it could be compared to a crowd at a cricket match. You are not stuck in your seat, you can roam all about...get it? Oh, and so called "free range" broiler chickens usually spend most of their 7 weeks inside sheds, and in the last few, may venture outside if they wish (and most don't).
Posted by Ann, 25/01/2012 7:49:02 AM
Right on Ann, you've said what I was going to. I might add that I am familiar with broiler farms, an in-law had a large one for years. His life revolved around keeping his chickens well fed & comfortable, heaters through the cold weather, fans & misting in the heat, cross-ventilation to keep sheds airy & cool. He had big thermometers through the sheds that he checked day & night. His turnoff began at 6 weeks, when the sheds were filling up, so by the time the last chickens were removed, usually all out by 7-8 weeks, they had plenty of room to do what they like, & that is to sit around & eat.
Posted by a GRAZIER, 25/01/2012 10:04:19 AM
Also, holycowmick, I suppose that is partly why growers began shedding chickens, because of the rate of attrition in free range situations, even with the hen to protect them. Feral animals, native predators, particularly the airborne, plus disease, accidents & weather conditions all account for a good % of chicks. Far safer & better welfare to be tucked away in their sheds.
Posted by a GRAZIER, 25/01/2012 10:21:48 AM
Please - stop trying to suggest the grower gives a hoot about the chickens. They are denied all natural behaviours, fattened to beyond natural levels and then slaughtered. For profit, not for the love of a fluffy chicken. The public has a right to know what they're buying and how an animal has been treated. Its propoganda like the stuff spouted above that is the problem. And yes - I have been on a broiler farm. And by the way - see how you would like standing room only at a cricket match for 7 weeks on end. Not a barrel of laughs.
Posted by little me, 25/01/2012 12:32:04 PM
Ann - That acre shed has 20,000 birds in it, so yes, that's about an A4 size piece of dirt each. Would you be happy to spend your entire life at the SCG? Except that unlike the Bradman Stand, there are no doors or windows open, so you are constantly suffocated by the stink of ammonia and other substances. Many of these birds can't even walk as they have been bred to grow so big so fast.

Better welfare? You are kidding I hope. If you had any interest in their welfare you wouldn't breed them and wouldn't kill them.

Posted by Colours, 25/01/2012 1:11:51 PM
So you see holycowmick, there are people who know what they are talking about...through experience and not animal rights ravings...I've seen "free range" chicken farms with clear problems with parasites, foxes, and the death rate in heatwaves are horrendous. Perhaps I should start trawling animal rights websites (as you trawl ag papers) and start preaching a bit myself. But I've got animals to care for and a living to make helping feed this country
Posted by Ann, 25/01/2012 1:41:08 PM
Poor "Little Me" and poor "Colours" have been blinded to the facts by the rubbish they read by Animal Liberation, whose world would consist of no animals on farms of course, just wildlife, where the feral cats and feral foxes should be free to feed on whatever they catch.

Thank goodness for Australian livestock producers, who keep this country moving. Perhaps the vegans should start up a colony somewhere and drive each even more batty from lack of vitamin B12

Posted by Andy, 25/01/2012 2:39:17 PM
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