THE national body for pork producers, Australian Pork Limited (APL) has just released its new Strategic Plan for 2010 to 2015.
Along with the new plan APL also took the opportunity to showcase its new corporate identity with the distinctive pink “Australian Pork” logo as its centrepiece.
APL CEO Andrew Spencer said the 2010 -2015 strategic plan sets a path for APL for consolidation and growth and is built around five core objectives, which are:
1. Build Consumer Demand
2. Viable Productive Farms
3. Efficient Value Chains
4. Leadership, Preparedness, Stewardship
5. Industry Cohesion and Responsiveness
Mr Spencer says while the launch of the new strategic plan is significant, its publication is seen as an opportunity to rebrand APL with a logo that is designed to reflect the company’s position as a modern, forward thinking player in the food business.
It is a brand consumers are becoming familiar with and is the flagship of the current marketing initiative recognising and branding Australian grown fresh and processed pork to consumers.
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