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 Approach with caution, wool analyst warns 

Approach with caution, wool analyst warns

13 May, 2009 04:09 PM
THE Australian eastern market indicator is now comfortably above this year's low of 722 cents a kilogram set in February, but market commentators remain nervous that the current wool price rally is not matched by historic economic fundamentals.

At early sales in Melbourne and Sydney, prices for Merino wools were steady to a little higher in the broader micron categories despite the Australian dollar trading at close to US77 cents.

Commodity analyst Malcolm Bartholomaeus, Callum Downs, said the wool market was showing all the signs of a strong rally which could add more than 300 cents a kilogram to the market indicator over the next 15 months.

But, it all could end dangerously in a "big slide".

"At the moment we look to be 100 cents into a 250-500 cent rally which would peak around August next year if this rally is similar to previous price cycle," Mr Bartholomaeus told producers on a webinar session last week.

Mr Bartholomaeus said there were three market scenarios: a textbook market rally towards a peak late next year; short supply could cause market to spike at a high level; or the current economic crisis could bite wool consumers and the current price rally could fizzle out.

"Do not assume that the current rally will last," he said.

"I think you should be selling wool as it becomes available for market, but I would not be advocating forward selling just yet.

"If there is a spike later in the year, or the rally peak in mid 2101 you can take advantage and lock in the gains."

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Date: Newest first | Oldest first
There is always someone trying to dampen the enthusiasm in the wool industry! From the day a lamb is born through to it is cast for age, a minority group will throw a shadow over its existence.

One thing is for sure. The industry can well do without these glum individuals that would have no more idea of the future wool market than my house dog or even its food bowl.

Posted by Dave, 14/05/2009 7:14:48 AM
What I want to know is how one becomes a commodity industry analyst? The three scenarios detailed by Mr Bartholomaeus are absolutely earth shattering. I wish I could have thought of them.

The best I could come up with is that the market might get better, it might not and it might get worse. Historic market fundamentals, what on earth are they? Supply and demand?

Remember what these analysts said about the wheat market just 12 months ago? 'The world is short of food and has only just realised it, therefore grain prices will show a sustained growth over time.' Or words to that effect.

Now look where we are. I suppose it is a typing error, but the last sentence (in the article) indicates that our analyst is a futurologist as well as an analyst and believes in long term planning!

Posted by Roger Crook, 14/05/2009 8:46:38 AM
I disagree with "Dave" on this one and I think our author has acted with noble intentions with this article. Let's give credit where credit is due. I read the article as a positive attempt to capture the likely scenarios.

Something everyone in the wool pipeline should be considering is their strategy for the next two wool clips and forgetting about the house dog and the bowl. Sorry Dave!

Posted by ned flanders, 14/05/2009 9:03:49 AM
Here we go again. Just like the people who managed the marketing of wool for the last 20 years Malcolm Bartolomeus can only see backwards. They assume that "the market" is some kind of all powerful deity, and that "supply and demand" and "business cycles" are the only considerations to take into account.

Recall ABARE's 09 forecast that falling supply should bring a rise in the price, when what was really needed for the trade in wool to recover was rising supply. Only with supply rising can traders make secure plans to trade.

Their basic philosophy is "all commodities are the same, wool is no different". This is utter nonsense. What this says is that there is no such thing as product differentiation.

There was never any good reason why, after a setback from 1989 till 1992, the market for wool should not have continued to grow with the world economy.

That would have put it today at a $15 billion a year industry, not the $2 billion that we are looking at.

Indeed, a quarter of Australia's national debt can be ascribed to mismanagement of the marketing of wool.

It is very difficult to sell a product when your clients are bankrupt. The overall trade in wool has been bankrupt for want of supply ever since the reckless price cutting which the Howard government employed to dump the last of the stockpile caused an acute scarcity of wool. That acute scarcity made it impossible for traders to make secure plans for trading.

Wool is still an excellent and readily marketable product. Positive management of the marketing should ensure that this is the last time that we see the price at an unviable level.

Wool can now begin thinking not just of a viable price, which starts around 950c/kg, but of advancing to at least double that in a year or two.

To hell with past trends. Past trends were built on negative management of the marketing.

Posted by Ted O'Brien, 15/05/2009 1:17:25 AM

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