But while he can intricately outline the cloth specifications needed for a high end woolen suites and stylish woollen overcosts, where his treasured textile originated from has been little more than made up image in the back of his mind.

That was until last week when he and father Paolo Bellandi traveled to Australia and saw first hand the workings of a Merino sheep property.

"To see the flocks, to experience the live shearing and last but not least talk to those who stand out on the side of the pond (quite literally) from us but make our business from the very start.…it was particularly fascinating," Mr Bellandi said.

Mr Bellandi, who was hosted during his visit by vertically integrated wool company, The Merino Company (TMC), admits that the experience of visiting Clive and Anna Jamiesons, Stony Point Darlington property was a truly an "impressive" experience.

"The grounds were amazing, and the property a huge one at least by our standards," he said.

But while seeing where wool that he and his father have structured one of Italy's biggest weaving and spinning companies' in Prato, Italy; making fabrics for women's coats and jackets for brands such as H&M and Zara and producing the exclusive Duemilagori fabric, last week's visit could be the catalyst for cementing a direct supply relationship between Bellandi and TMC.

"We are interested in working with TMC to exploit and advertise wool as nicely and broadly as possible," he says.

He insists it was an "absolute shame" that the wool industry was downsizing at a time when wool should be the fibre of choice for the growing eco-friendly "inner culture" market.

"Sustainability is becoming the name of the game in the general public, including the younger generations, and wool means that all," he said.

Bellandi currently source Merino wool with micron range 17.5 – 21.5 world wide.

TMC is understood to have been in discussions with Bellandi for several months to secure a contract for TMC’s Australian pool participants.