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 Warrnambool proves difficult to butter up 

Warrnambool proves difficult to butter up

23 Feb, 2010 10:00 AM
MURRAY Goulburn's bid of $4.35 a share ($174 million) for Warrnambool Cheese and Butter – 45¢ a share higher than an offer made in December – was an attempt to break through the dairy company's stubborn resistance to its much-bigger suitor.

But the offer came with a catch. Murray Goulburn wanted Warrnambool to support its application to the Australian Competition and Consumer Commission that the acquisition would lead to no lessening in competition in south-western Victoria, one of Australia's most-lucrative dairying regions.

It was a condition that the Warrnambool board was not prepared to meet, Mr Davis told The Australian Financial Review.

"Our board and supplier shareholders firmly believe there will be a lessening in competition," Mr Davis said.

"If you have three players and you take one out it's hard to argue that competition is going to get better."

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