Since the deregulation of the wheat industry, the VFF has been planning to set up a brokerage service, with a view to potentially become a marketing co-operative should be concept be successful.

The VFF will run its brokerage in conjunction with Agfarm, a grain brokerage business based in NSW.

Agfarm was set up in the 1990s by Bob McKay owner of new online clearing house Clear Commodities, but although Agfarm is registered as a broker with Clear, the two companies are separate.

VFF grains group president Geoff Nalder said that the VFF recognised the need to offer services to members which helped to maximise their returns.

"As growers prepare for this year’s harvest they shouldn’t have to worry about the potential impacts of a deregulated grains market," Mr Nalder said.

"The Grains Group has been called on by our membership to investigate and establish a brokerage operation.

"After considerable due diligence it was felt that a strategic alliance with Agfarm provided the best option for the 2008/09 harvest."

He said that the VFF had been attracted to Agfarm because of its reputation for providing independent advice.

Mr Nalder foresaw the brokerage service would be a labour saving device for growers, as well as enable farmers to access professional service about what marketing products best suit their business model.

"The Brokerage Service will reduce the need for growers to make endless marketing phone calls in the heat of the harvest and throughout the year," he said.

He said Agfarm will provide market analysis and discuss marketing options based on the grower’s risk tolerance.

The VFF brokerage marks one of several joint ventures between farmer groups and grains businesses.

Marketing business the Emerald Group has alliances with state farmer group WAFarmers in Western Australia and farmer co-operatives in Victoria and South Australia.