Attendees of the event, to be held at Bendigo Exhibition Centre on June 28-29, will be able to hear Mr O’Sullivan’s thoughts on what the international marketplace is saying about Australian lamb.

A collaboration of the Victorian Department of Primary Industries, Meat & Livestock Australia and JBS Australia, LambEx will replace the Best Wool, Best Lamb conference for 2012.

Victorian lamb producer, industry consultant and LambEx chair Jason Trompf said the event had a program that “doesn’t hold back”.

“What we are preparing is a program of information and resolutions that has the capacity to really move the industry forward and I’m charged with ensuring we do exactly that,” he said.

“Already we have seen significant buy-in to this event – including a collaboration with the Sheep CRC that will facilitate some high end sheep science content in the program, spearheaded by a breakfast workshop hosted by the CRC on the first morning.”

Fairfax Agricultural Media, publisher of Stock

& Land, has also been recently confirmed as the official media partner of LambEx 2012 and Mr Trompf said the sponsorship would help achieve national exposure to get lamb producers from all States to attend the event.

The sponsorship also includes Fairfax Agricultural Media donating a Kelpie sheep dog as a prize in a delegate-only competition.

Entry forms will be available in Stock & Land in the eight weeks leading up to the event, which also gives sheep industry members the chance to win 50 positive pregnancy-tested ewe lambs, donated by Glendemar Multi Purpose Merino Stud, Marnoo.

Mr Trompf (pictured second from left) was in Portland last week with fellow LambEx committee members Vic DPI Meat & Wool Services director Warren Straw, JBS Australia chief executive Jim Goodall and Portland prime lamb producer John Keillor to welcome Fairfax Agricultural Media as a sponsor, represented by John Carson, general manager of Stock & Land.