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Fine wine a safe bet

11 Aug, 2009 07:51 AM
MANY of Australia’s fine wines have proved a safer bet than shares and managed funds during the last 18 months, Wine Australia reports.

It says that the latest release of Langton’s Index of Australian wines, which is compiled every two years, has the secondary market value for top Australian collectables up 64pc, compared with a 39pc decline in the value of the Australian Stock Exchange.

Commenting on the result, Langton's Fine Wine Principal, Andrew Caillard MW says: “The index shows significant premiums are paid for ultra-fine Australian wine with a strong track record of reputation and cellaring performance.

"Although the All Ordinaries comparison is interesting the main relevance is that the Australian secondary fine wine market is performing beyond expectations and contrary to individual perceptions.”

The results come at a time when Australia's wine community is looking to respond to the current harsh trading realities with a strategy that invites greater engagement with the country's fine and regionally distinct wine story.

Historically – even during times of economic hardship – markets can sustain a premium for brands and products of authentic and credible pedigree.

The wine industry challenge is to resist any pragmatic approach to short term recovery in favour of a confident belief in the enduring messages of Australian wine quality and interest.

International fine wine enthusiasts are set to hear even more about Australia’s fine wines, with a series of Wine Australia masterclasses planned around the world based on the Landmark Australia Tutorial.

The series will start in China this September with two masterclasses to be held in Beijing and Shanghai, followed by tastings in Ireland, UK and USA later this year.

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